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Case Studies
Enhancing Brand/Product Performance Dashboards with Automated Insight Generation Engine.
We worked closely with their Platform development team to develop context-specific logic, statistical methods for insight identification, and automated text generation for insights. Our involvement extended to embedding within the production team for seamless design and build integration.
Our Engagement:
Our partner, a major CPG brand, needed to improve the usability of their monthly Brand/Product performance dashboards, enable the dashboard to ask relevant questions for deeper analysis, and automatically highlight both successes and areas needing change.
Partner's Challenges:
Empowering a Small Analytics Firm
We provided ongoing support on a retainer basis for over a year, helping them create compelling pre-sales materials, solutions for banks, and managing projects in the wellness and education domains, enabling the firm to thrive and scale.
Our Engagement:
A small Risk & Fraud analytics firm needed assistance in developing pre-sales and solutioning materials for banking clients and project management support for mobile and web applications in the wellness and education sectors.
Partner's Challenges:
Microlending Data Transformation
We conducted a 6-week consulting assignment to assess their data readiness, provide recommendations for different business areas, and guide them on infrastructure and staffing needs for effective data utilization.
Our Engagement:
In the face of evolving microlending policies in 2019, our partner, a microlending platform provider in India, needed to harness the value of their data but lacked a clear strategy for its utilization.
Partner's Challenges:
Automated Trend Spotting for CPG Success.
We embedded ourselves in the platform development team and employed NLP techniques to automatically detect trending elements within product data, assessing their value to recommend the most promising trends for action.
Our Engagement:
Our partner, operating in the fast-moving CPG industry, needed an automated way to identify emerging product trends swiftly for marketing and product development.
Partner's Challenges:
